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Features and Benefits
• Increase response rates with personalization
• Target markets by gender for better results
• Drag and drop interface
• Process 100 million+ records an hour
There's nothing worse than trying to dupe check a list when the whole name, including
prefix & suffix, is sloshed into one catch-all field. And there's no easier way to fix
this mess than Personator! Make a name for yourself! Personator is the key. It splits full
names, inverse names, & partially split names, genderizes, & builds salutations
(like "Dear Mr. Doe") more accurately than a word processor. It adds the
personal touch to break through the bulk mail barrier in people's minds-so you get higher
readership, more response, & increased profit from your mailings. Current users report
increases of 10% more. Use Personator to standardize files with different name field
structures. It also splits City/St/Zip fields, so you can merge, sort, & de-dupe
better. Or track marketing response by sex. Personator works with your field names &
layout - you can control exactly how it works. It's simple & fast - a
clear, natural tool to boost your direct mail profits & enhance your company's image,
too.
Here's How Personator Parses Names
|
Prefix |
First Name |
Last Name |
Suffix/Title |
|
Mr. & Mrs. |
Jack & Jill |
Mc Hill |
|
| |
Jaque |
de la Ville |
PhD L L D |
|
The Hon |
L Mara |
F R* |
Clark* |
*Note: In this example, Personator
is distinguishing "F R" as a middle name, and "Clark" as a last name.
Personator Even
Figures Out Gender So You Can Create Formal Or Casual
Salutations Without Tacky Embarrassments
| Personator |
|
Sex |
Prefix |
| Finds Buried 1st Names: |
Hoover J. Edgar Jr. |
M |
Mr |
| Won't Wipe Out Existing Prefixes w/o Permission: |
Doe Dr. Jane |
F |
Dr |
| Lets You Choose Prefix For Neutrals or Unknowns: |
St. John Chris |
N |
|
| Avoids Screwing Up Multiple Names By Treating Them As Neutrals: |
Doe John & Mary |
N |
|
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