DELIVERY POINT VERIFICATION - DPV MANDATORY USAGE SCHEDULED FOR AUGUST 2007
- HOW WILL IT WILL IMPACT YOU? - - What is it?
- How does it differ from CASS certifying a list?
- How will it affect you?
In short, DPV is the verification that an address physically exists. Yes, you thought CASS certification did that. It doesn’t. What CASS verifies is that the address presented for verification falls within a range for which a ZIP+4 has been established. For example, the post office says from 1400E through 1460E Jones St has a ZIP +4 of XXXXX-3292. The address presented for certification is 1420 E Jones St. It will be assigned the XXXXX-3292 ZIP+4. The “E” in the example above stands for the “even” numbered side of the street. If there were no 1400 block of Jones St it would be rejected by CASS software. Assuming the 1420 address is a good physical address because it was assigned a ZIP+4 in CASS coding is a mistake. The actual physical addresses on the street could jump from 1418 to 1422. Had the list been subjected to DPV it would have been flagged as an invalid address. This would have saved you the cost of the piece and postage. The post office would have saved the cost of handling and re-handling, including human intervention in many cases and thus expense. Mailing software manufacturers have now included the DPV database in the products they sell in anticipation of the change. The prices were adjusted upward to cover the additional cost of its inclusion The speed of list processing has degraded. Some manufacturers CASS coding products are notoriously slow, this problem is exacerbated as the DPV database is even larger. While the processors of small lists will notice only a relatively minor impact, those processing larger files may have time to run and get a cup of coffee. Regardless of the software choice a faster computer can help offset the problem where speed will be an issue. Virtually all manufacturers are also including links that allow users to update addresses as the result of "change of addresses" filed. This nifty feature when used significantly reduces the additional handlings within the Postal Service as forwarding of First Class Mail is eliminated. Manufacturers charge for this service on a tiered basis. For example, up to 100,000 records per year is so much, up to 200,000 is XXXX and so on.
Mail Merry Systems
MailingSupplies.com updated 6/5/07 | 
